5 Campaign Planning Errors That Make Us Panic

03.Dec.2021
Every digital marketer understands the importance of campaign planning. Digital campaigns are the cornerstone of every marketing plan, and they can assist produce insights that lead you to a specific goal, such as launching a new product or service. Creating a digital marketing campaign is no easy task, whether you are a little business or a giant corporation. From concept to execution, launching a campaign requires time, strategy, precision, and attention to detail. Campaign planning is more than just posting online adverts or sending out emails, with a number of platforms and tools to incorporate into your approach. The sheer amount of preparation might put your company up to succeed or fail if steps toward execution fall short or are lacking critical information.   Mistakes happen, platforms fail, and execution does not always match the initial concept. Here are 5 campaign planning fails that can set your efforts off course and have you shivering in your seat.   Excellent Concepts That Are Poorly Executed   We've all seen huge brands get their execution completely wrong because they didn't understand their consumer, targeted the wrong demographic, had the wrong budget, and so on. You can probably name a few campaigns that had you scratching your head wondering “What were they thinking” or “How did they miss the mark?”. Ideation is essential in the creation of any campaign, but you must conduct research to ensure that every vital part of the campaign is covered and aligns with the targeted launch goals. You must take the time to build out every aspect in each step of the campaign process, or you will miss out on a chance for success. For example, let’s say you’ve got all the necessary information for an amazing giveaway but didn’t get the eligibility requirements reviewed by your legal team. Because you chose the wrong winner or did not make the rules clear, this can prove to be a costly and potentially serious mistake for your firm. Perhaps you're working on a campaign with a client or an influencer and forget to select "paid partnership" on social media, causing your advertising to be reported and deleted from the platform. That particular digital ad's engagement, impressions, and traffic are gone, and you must start over.   Don't pass up the chance to witness your concept come to life because you overlooked a few crucial stages. Missing UTMs & Not Tracking The Performance   These tracking codes can be added to website links to assist you with an analytics platform (such as Google Analytics) that allows you to track visits from that specific link on your website. However, because UTMs are a long string of text added to a URL, many marketers can inadvertently complicate their data, which can have serious ramifications for campaign performance. One of the biggest campaign fails you can have is missing UTMs in your digital marketing whether you’re trying to measure your social media ROI or conduct an A/B test. UTMs can help you monitor and track numerous campaigns while also providing you with the data you need for optimization.   Congratulations, you're on the right track if you've used UTMs in your marketing; however, are you tracking the performance? Whether it's an email newsletter or analysing the success of a new CTA, if you don't track how the UTM is functioning, you've effectively launched a dead weight in orbit. Using a UTM lets you track the most gradual information from the traffic source to the type of a keyword term your visitor came from. With these insights, you can optimise your campaign's effectiveness and tell your team what is and isn't resonating with your audience.   Broken or overly long links   Who doesn't adore hyperlinks? They assist drive visitors to your website, boost brand awareness, and may be used to strengthen your online presence in practically every industry. However, with so many links in circulation, from social media to emails, it's easy to make the typical error of include broken or long links in your material. You know that irritation that occurs when you’re clicking “add to cart” or click on a coupon within your email and you’re directed to a broken page? Those fleeting feelings of dissatisfaction can be harmful to your clients, who may lack the time, patience, or bandwidth to search for the appropriate website. Using broken links can create a tremendous loss of revenue for your business and alter your SEO performance.   Long links are a thing of the past. Here at Bitly, we obviously love our shortened links. Shortened links have a lot of power, whether they're on a landing page, in emails, or within blog material. Links may reflect your brand, and you want yours to stand out among the massive sea of internet links that exist online. Short URLs are memorable, trackable, save space, and are adaptable. Why include long links that may distract your clients from what you truly want them to focus on? Make your campaign stand out from the crowd by utilising Bitly to create branded short links.   Poor copywriting or creative decisions that cause outrage   Cancel culture is alive and strong in a world where a screenshot can become viral in a heartbeat. Nobody can escape the onslaught of online users who are eager to recognise and call out even the most minor marketing flaws. In order to motivate consumers to invest in your products and services, there must be a unique blend of creative decisions and business. Creative advertisements are witty, innovative, and frequently appeal to the public; yet, creativity may go awry when it misses the pulse of a trend or trivialises a subject. Before launching a creative campaign, examine what you're selling, what your company symbolises, and whether this would be perceived as controversial. Hire specialists and conduct research for any creative option that may be erroneous or contrary to your company's objectives.   Anyone may cringe when they read bad copy. Poor writing can make or destroy a campaign, whether it's sloppy language, misspelt words, or corny one-liners. While beautiful pictures and amazing media assets can captivate any customer, captions, text, or copy can derail even the most well-planned campaign. Make sure your material represents the audience you want to reach and is relevant to the campaign you're running. In general, avoid using inauthentic and off-brand language, jargon, and cliches. With copy, simplicity is ideal; you don't need to write a novel to persuade a customer that you have a wonderful product.   Forgetting About The Campaign's Target Audience   When it comes to organising a campaign, the audience is important. Your campaign will fail if you do not understand who your target is or what they care about. Consider your customer; do you know what they like best about your product? What industry do they work in? How do they make use of your services? Before putting time and money into a campaign, you should think about all of these questions. If you follow a trend, you risk alienating your primary audience, who may not grasp the messaging. Being deliberate with your audience information will help set your campaign up for success by ensuring you don't overlook any important factors such as their age, niche, demographic, and so on. While there is always the possibility of expanding your funnel and targeting new demographics, this should be done carefully and intelligently, rather than by chance in a new campaign. 

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These 10 facts about QR codes will give you goosebumps.

03.Dec.2021
QR Codes have become an essential element of how we communicate, sell, and interact with some of our favourite companies in the offline world. With a few touches on your smart device, these little bits of black and white code can transport guests in an instant to their favourite meals, drinks, menus, events, and more. Because QR Codes are so simple to use, users may scan them with their smartphones, allowing for contactless purchases. QR Codes became popular during the pandemic because they allowed businesses to open while keeping their personnel and customers safe. While QR Codes have many applications for businesses and brands, they are more than just a random string of numbers and letters on an inanimate item.   Here are ten QR Code facts that will give you shivers as we enjoy the spooky season.   1. The QR Code was invented in the 1990s.   Denso Wave, a worldwide automotive components maker based in Japan, developed these scannable tools in 1994. They were originally designed to track automobiles and their component parts during the production process. Since then, Japan has been the most prolific user of QR Codes, with the United States a close second.   2. QR Codes serve as a true physical link from online to offline.   A QR Code is what links would look like if they could take physical shape. Instead of entering in a long site address, consumers simply scan the QR Code with their phone and are instantly directed to a landing page. It's easy, quick, and anyone anywhere in the globe can do it, regardless of the size or orientation of the QR Code.   3. QR codes are inexpensive.   There are several additional methods that allow people to access digital content while they are out and about, but they aren't as convenient or straightforward as QR Codes. QR Codes are more dependable, cost-effective, and frequently come in a variety of varieties, such as a static or dynamic QR Code. The pricing is set by the membership plan you select, which may include various QR Code capabilities such as personalization, colour, and more.   4. You can create branded items with customisable QR codes.   Nothing is more crucial in business than establishing brand recognition. Whether it's a signature colour palette, logo, or tagline, branding your marketing assets is critical for exposure and consumer acquisition. The good news is that QR Codes can be modified to include your brand, multiple colour options, frames, and other features to make them stand out. With Bitly's basic plan, you get a QR Code with our trademark Bitly "b," but you may customise your code with other unique elements when you upgrade.   5. QR codes can be linked to personalised mobile pages.   We've already mentioned how QR Codes can lead to a landing page, but you can also develop exclusive content for QR users that is only available on mobile devices. You may entice customers with specific information like as coupons, discounts, and more by creating mobile-only pages! For a more personalised user experience, mobile-only sites can be modified with text, photos, and video.   6. Using a QR Code, any file may be downloaded instantly.   There are numerous file types to choose from, such as documents, images, video clips, and so on. Once you've uploaded your chosen content to a QR Code, the adaptability of QR Codes makes sharing and downloading files reasonably simple. Depending on the sort of QR manager you use, most QR Codes can handle file sizes ranging from 3MB to 5MB. 7. Analytics are brought to life with each QR Code scan.    Data is something digital marketers adore. Numbers, from analytics to metrics, are what enable us execute our jobs more efficiently. QR codes are useful for more than just directing clients to a website; they can also track campaigns, geographic data, time scanned, and the sort of smartphone individuals are using. Each piece of trackable data may be utilised to assess campaign success and is accessible through your Bitly dashboard.   8. QR Codes are available for download as vector image files.   QR Codes can be placed almost anyplace, for as on a flyer or a restaurant table. When you decide to put a QR Code image on a billboard, the quality of the QR Code must be maintained so that it is readable. Most QR Code generators allow you to save the code as a JPG or PNG file, as well as vector graphics such as PDF, EPS, or SVG.   9. QR Code readers and scanners are built into modern gadgets thanks to advances in technology.   Whether you have a smartphone or an iPad, most mobile devices come with a QR code reader/scanner inbuilt. But if you happen to have a gadget that doesn't, don't worry; these apps are simple to find and download. Check your app store, read the reviews, and always ensure that the download is safe and secure before installing it on your mobile device.   10. QR Codes are ubiquitous and do not belong to a single niche or business.   You may be asking how popular or well-known QR codes are, and the truth is that they are employed by some of the world's largest corporations. Businesses that have used QR Codes in their marketing include Facebook Messenger, Fandango, and Nintendo, to name a few. While they may employ QR Codes in a variety of ways, the fact that they are used at all attests to their effectiveness. 

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