QR Codes have become an essential element of how we communicate, sell, and interact with some of our favourite companies in the offline world.
With a few touches on your smart device, these little bits of black and white code can transport guests in an instant to their favourite meals, drinks, menus, events, and more.
Because QR Codes are so simple to use, users may scan them with their smartphones, allowing for contactless purchases.
QR Codes became popular during the pandemic because they allowed businesses to open while keeping their personnel and customers safe.
While QR Codes have many applications for businesses and brands, they are more than just a random string of numbers and letters on an inanimate item.
Here are ten QR Code facts that will give you shivers as we enjoy the spooky season.
1. The QR Code was invented in the 1990s.
Denso Wave, a worldwide automotive components maker based in Japan, developed these scannable tools in 1994.
They were originally designed to track automobiles and their component parts during the production process.
Since then, Japan has been the most prolific user of QR Codes, with the United States a close second.
2. QR Codes serve as a true physical link from online to offline.
A QR Code is what links would look like if they could take physical shape.
Instead of entering in a long site address, consumers simply scan the QR Code with their phone and are instantly directed to a landing page.
It's easy, quick, and anyone anywhere in the globe can do it, regardless of the size or orientation of the QR Code.
3. QR codes are inexpensive.
There are several additional methods that allow people to access digital content while they are out and about, but they aren't as convenient or straightforward as QR Codes.
QR Codes are more dependable, cost-effective, and frequently come in a variety of varieties, such as a static or dynamic QR Code.
The pricing is set by the membership plan you select, which may include various QR Code capabilities such as personalization, colour, and more.
4. You can create branded items with customisable QR codes.
Nothing is more crucial in business than establishing brand recognition.
Whether it's a signature colour palette, logo, or tagline, branding your marketing assets is critical for exposure and consumer acquisition.
The good news is that QR Codes can be modified to include your brand, multiple colour options, frames, and other features to make them stand out.
With Bitly's basic plan, you get a QR Code with our trademark Bitly "b," but you may customise your code with other unique elements when you upgrade.
5. QR codes can be linked to personalised mobile pages.
We've already mentioned how QR Codes can lead to a landing page, but you can also develop exclusive content for QR users that is only available on mobile devices.
You may entice customers with specific information like as coupons, discounts, and more by creating mobile-only pages!
For a more personalised user experience, mobile-only sites can be modified with text, photos, and video.
6. Using a QR Code, any file may be downloaded instantly.
There are numerous file types to choose from, such as documents, images, video clips, and so on.
Once you've uploaded your chosen content to a QR Code, the adaptability of QR Codes makes sharing and downloading files reasonably simple.
Depending on the sort of QR manager you use, most QR Codes can handle file sizes ranging from 3MB to 5MB.
7. Analytics are brought to life with each QR Code scan.
Data is something digital marketers adore.
Numbers, from analytics to metrics, are what enable us execute our jobs more efficiently.
QR codes are useful for more than just directing clients to a website; they can also track campaigns, geographic data, time scanned, and the sort of smartphone individuals are using.
Each piece of trackable data may be utilised to assess campaign success and is accessible through your Bitly dashboard.
8. QR Codes are available for download as vector image files.
QR Codes can be placed almost anyplace, for as on a flyer or a restaurant table.
When you decide to put a QR Code image on a billboard, the quality of the QR Code must be maintained so that it is readable.
Most QR Code generators allow you to save the code as a JPG or PNG file, as well as vector graphics such as PDF, EPS, or SVG.
9. QR Code readers and scanners are built into modern gadgets thanks to advances in technology.
Whether you have a smartphone or an iPad, most mobile devices come with a QR code reader/scanner inbuilt.
But if you happen to have a gadget that doesn't, don't worry; these apps are simple to find and download.
Check your app store, read the reviews, and always ensure that the download is safe and secure before installing it on your mobile device.
10. QR Codes are ubiquitous and do not belong to a single niche or business.
You may be asking how popular or well-known QR codes are, and the truth is that they are employed by some of the world's largest corporations.
Businesses that have used QR Codes in their marketing include Facebook Messenger, Fandango, and Nintendo, to name a few.
While they may employ QR Codes in a variety of ways, the fact that they are used at all attests to their effectiveness.
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